We offer a variety of account management models to meet your needs; from self-serve to full-serve or collaborative.We partner with our clients to create integrated surveys & email marketing strategies by:
- Sharing expertise and best practices knowledge
- Helping clients define and accomplish their long term program vision
- Building a strong email and customer’s feedback program foundation
- Identifying opportunities to optimize existing program performance and grow programs over time
- Analyzing program trends and providing actionable insights and program recommendations
SurveyPool has multiple years of experience managing complex email marketing campaigns for clients with email lists ranging in size from several thousand to over 1 million - consistently achieving 98%+ delivery rates.
We begin with a thorough assessment of your business objectives, your current email list (if any), your customer search patterns, and analyze your main competitors.
When you select SurveyPool as your full-service email service provider (ESP), you don't need to purchase or learn any software, or worry about keeping up with the latest email marketing regulations or best-practices. Our team of seasoned email marketing professionals handles all the complexities of managing your email marketing program, with a laser focus on driving conversion, freeing up your staff to focus on their true core competencies. SurveyPool’s professional services include:
- Survey Development. SurveyPool provides high-quality survey design and questionnaire development services with comprehensive data analytics and an array of reporting options including top-line reports, banner tabulations, and management friendly survey report writing.
- Email strategy development. Our email marketing experts closely collaborate with you to evaluate your email marketing goals and develop a custom email marketing strategy based on industry best-practices.
- Email list development. A critical element to the success of any email marketing program is a high-quality, targeted email list. We'll help you "clean" your in-house email list and utilize highly effective tools and techniques for growing your email list.
- Email list management. Maintaining 100% CAN-SPAM compliance requires proper email list management. Our team combines time-tested procedures with automated tools to streamline the list management process.
- Creative services. Our Creative Services team closely collaborates with you to develop visually appealing and action-driven email collateral that accurately reflects your company brand and influences responses. Multiple creatives can be tested and custom landing pages can be designed to track, measure, and maximize conversions.
- Email campaign delivery. Our team manages the entire campaign delivery process, closely monitoring email delivery, and making necessary adjustments.
- Performance analysis and reporting. The results of each email campaign are analyzed and reported, clearly illustrating campaign performance based on delivery, open rates, response rates, and ultimately conversions.