In marketing, not every survey that you create will require advanced features. However, when you need to, SurveyPool can provide you with what you need. One of the most common advanced features that people use in SurveyPool is survey logic.
When you create a survey in SurveyPool, each question displays in the order in which you create them. If your survey questions are general in nature this default setup will work fine. However, you will undoubtedly have cases where your respondents are different and associated with different situations. The SurveyPool Advanced Plan includes two of the key advanced survey logic options used in the industry that can help you organize and streamline your survey questions so that your respondents only have to view questions that apply to them.Branching Logic
When you apply branching logic to a survey, you isolate questions for specific respondents. If a particular question doesn’t apply to a respondent, the survey will automatically take them (or branch) to a different question in the survey. Branching logic is also known in the survey world as “skip logic.”Item/Page Visibility Logic
By default, all of the questions in a survey are visible. When you want to hide certain pages or questions from respondents, you can modify the page or item’s visibility condition. There are several situations in which this type of action is appropriate. One in particular is when you create a survey and want certain questions to be available at a later date.
An important aspect to remember about incorporating logic into your surveys is that an outline ahead of time can save you a lot of headaches. By outlining the order in which you want the questions to appear and how they branch or are visible to respondents you resist having to redo the order. Reordering questions with survey logic applied may produce unexpected results and in some cases delete existing logic.
When you sign-up for an account with SurveyPool, you will be given the option of using the Basic plan or Advanced Plan. The advanced survey logic options are exclusive to the Advanced Plan. The Basic Plan is offered free. The Advanced Plan is offered on a monthly fee basis. In addition to advanced survey logic features, the SurveyPool Advanced Plan includes other features that may interest you.