SurveyPool Feature List
User Management Campaign Management Question Types
Financials Subscriber Administration Response Validation
Customer Support Surveys and Reports Security Logic and Piping
Other Features Survey Response Options Sample Surveys
Contacts & Lists Survey Completion Actions Survey Deployment
Email Message Creation Survey Look and Feel Survey Link Options
Survey Development Reporting and Analysis

Feature Basic Plan Advanced Plan
Email Campaigns Surveys Option Additional Options
Account Administration
User Management
Number of users 1 unlimited unlimited  
Flexible access control for users  
Forgot Username / password facilities  
Change password facility  
Financials
Secure online payments in multiple currencies  
Automatic notification of approaching credit card expiration date  
View online invoices and transaction history  
Upgrade account options at any time  
Customer Support
SurveyPool Help with index and search capabilities  
Content-sensitive help  
Multi-channel customer service  
Knowledge Base access  
Training videos  
New feature requests  
Other Features
Online image, rich media, and document hosting   1MB 1MB 10MB
Custom fields  
Unlimited custom landing pages 4,000 chars per page 100,000 chars per page 100,000 chars per page  
Contact List Management
Contacts & Lists
Unlimited Contacts  
Configurable data fields 7 25 25  
Import/Export List Contacts  
Unlimited Contact Lists  
Contact Filters  
Unlimited List Categories  
Contact Lists Statistical Reports    
Email Campaigns Administration
Email Message Creation
Email message contains banner      
HTML or Text email  messages  
User-friendly WYSIWYG HTML editor  
Customizable and personalized email messages 4,000 chars per message 30,000 chars per message 30,000 chars per message  
Customizable and personalized email headers 2,000 chars per header 10,000 chars per header 10,000 chars per header  
Customizable and personalized email footers 2,000 chars per footer 10,000 chars per footer 10,000 chars per footer  
Set your own From / Reply email address and name  
Unlimited email message categories  
Automatic insertion of click-thru links    
Campaign Management
Define default "From" field for all emails  
Delete hard bounced emails  
Resend soft bounced emails  
Enable DomainKeys/DKIM signing      
View email message as web page  
Forward to a Friend link  
Test email before you execute your campaign  
Send email immediately or schedule for later  
Bounce/Retry Processing  
Email tracking and reporting  
Unlimited email campaign categories  
Monthly number of outbound emails up to 250 based on options 250 + options No limit
View individual outbound emails statistics 7 days 30 days 30 days 90 days
Archive outbound email messages 7 days 7 days 7 days No limit
Delivery and Tracking Statistical Reports    
Email Message Overlay Reports    
Subscriber Administration
Unlimited custom opt-in pages  
Allow recipients to manage their message preferences and profiles  
Unsubscribe handling  
CAN-SPAM compliance features  
Subscription Statistical Reports    
Survey Administration
Surveys and Reports Security
4 levels of survey protection      
SSL encryption for survey      
SSL encryption for report      
Link Encryption  
Survey Response Options
Restrict respondents to a single response per survey  
Allow multiple responses to the survey  
Allow multiple responses from the same computer (data entry mode)  
Restrict respondents from changing prior answers  
Set survey end date  
Set maximum # of total responses to the survey  
Display "Back" button  
Display "Cancel" button  
Allow Resume  
Survey Completion Actions
Close browser  
Redirect to URL after submission  
Show customized "Thank you" page after submission  
Show survey results after submission      
Survey Look and Feel
First page of survey contains banner(s)      
Display or hide progress bar  
Display or hide page numbers  
Display or hide question numbers  
Number questions across survey or reset per page  
Apply any of SurveyPool Survey Themes  
Create custom Themes      
Survey Development
Unlimited number of surveys  
Unlimited pages per survey  
Unlimited questions per page  
Unlimited answer selections per question  
Library of common sets of answer selections  
Create new surveys by copying existing ones  
Create new pages by copying existing ones  
Create new questions by copying existing ones  
Copy additional pages and questions from your other surveys  
Copy entire surveys or specific pages and questions from our survey pool  
Easily reorder questions and pages within a survey  
Randomize answer choices  
Spell Check  
Unlimited survey categories  
Question Types
One Answer - Horizontal Option Buttons  
One Answer - Vertical Option Buttons  
One Answer - Drop Down
Multiple Answers - Horizontal Checkboxes  
Multiple Answers - Vertical Checkboxes  
Open Ended - One Line  
Open Ended - Comments Box  
Open Ended - One or More Lines with Prompts  
Open Ended - Constant Sum  
Matrix - One Answer per Row (Option Buttons)  
Matrix - Multiple Answers per Row (Checkboxes)  
Matrix - Rating Scale (Numeric, Option Buttons)  
Presentation - Page Heading  
Presentation - Section Heading  
Presentation - Message  
Presentation - Horizontal Rule  
Presentation - Image  
Presentation - HTML  
Presentation - Audio and Video  
Presentation - Line Break  
Presentation - Page Break  
Response Validation
Multi-select validation  
Required answer  
Must total N  
Alpha characters  
Alpha characters plus punctuation  
Integers  
Positive Integers  
Decimals  
Positive Decimals
Date
Time
E-mail address  
URL  
IP Address  
US ZIP Code  
US Phone number  
International Phone number  
Credit card number  
Social Security number  
Logic and Piping
Branching Logic  
Item Visibility Logic      
Page Visibility Logic      
Answer Piping      
Item/Page Visibility Diagram      
Branching Logic Diagram      
Sample Surveys (survey pool)
Industry based search  
Survey type based search  
Popularity based search
Survey Deployment
Survey link  
Web page link  
Embed survey into web page  
Survey invitation in floating window  
Email distribution  
Survey Link Options
General survey link  
Global password protected survey link      
Unique system key protected survey link      
Field password protected survey link      
Reporting and Analysis
View summary report 2 weeks 2 weeks Unlimited  
View details report for each respondent 2 weeks 2 weeks Unlimited  
View complete comment reports (for open-ended questions) 2 weeks 2 weeks Unlimited  
View cross tab reports 2 weeks 2 weeks Unlimited  
Graphical reporting with bar graphs and heat maps  
Export data to Excel  
Export raw data files  
Edit responses to open end questions  
Delete individual responses  
View start and end date/time for each respondent  
View IP Address from which each respondent takes the survey  
View Contact information for each respondent that takes the survey      
View geo location of each respondent based on IP address      
Filter survey results by respondent attributes      
Filter survey results by response  
Filter survey results by dates  
Filter survey results to display entire survey, select pages or questions
Unlimited sets of shared survey results      
Fine control over what features are available for shared sets of survey results      

Advanced Plan subscribers can create unlimited number of users for account. Each user will receive email notification with secure key and will be forced to change password on first login.
You have full control over what pages and functionality each user can access, allowing you to assign user to up to 5 available roles.
We understand how easy it is to forget your password or UserName. We make it easy to request that we send you your UserName or password to your email address.
It is easy to change your password to something that you'll easily remember. Just enter your old password and then a new one. You don't have to get us to help you - this is something you can do yourself.
You can make online payments using Visa, MasterCard, Discover and American Express cards.
You will receive email notification 2 weeks prior to your credit card expiration date.
You can always see your billing invoices online, complete with history. If you require a printed invoice for your records you can simply view and print from your browser.
We have a flexible range of upgrade options and you can easily upgrade online at any time. This gives you instant access to new features.
Hierarchical help system that allows user to get help by topic, index, or keyword search.
Each SurveyPool page has help button in the upper right corner of page module. Clicking on this button loads SurveyPool Help window  with help topic related to that page content.
If you have a problem you can submit request through our Help Tracking system. You will receive automatic email upon resolution or change of status. You can also chat with operator using our live support.
Extensive Knowledge Base provides wealth of information.
We have training videos that explain in detail most common scenarios.
If you'd like better or different functionality, you can request change in design or behavior of our site. You can also vote for requests submitted by other customers.
SurveyPool allows you to store images, audio clips, video clips, and documents in your choice of format. You can include them in your surveys, email messages, landing pages and reports.
Custom fields help to store values that are likely to be changed in time. Field names are inserted as placeholders and values are substituted at run time during page load or email generation. When value needs to be changed, instead of changing it in multiple locations, it is changed in one place. Custom fields can be used across SurveyPool website to store values in many places, such as in content of survey items, custom web pages, and email messages.
You can create unlimited number of custom web pages using our powerful HTML Editor. The pages may include images, media clips, links to documents, surveys, survey results, or your other pages.
You can have unlimited number of contacts in your lists. You can manually add,  modify, or delete data for each contact, or you can do bulk update of data in specific field for all contacts that meet certain criteria.
You can define data fields including data types (number, character, or date) and field names to reflect demographic, company-related, or geographic information that you need to collect. This can be later used for segmentation of your email campaigns, survey invitation lists, and personalization of email messages.
You can import your own pre-existing lists of opt-in subscribers into Master List. During import you can define what to do with bad records and duplicates.
The import feature is ideal for integration with your CRM system. All you do is export your email addresses (and other fields) out of your CRM in Excel or CSV format and save it on a disk. Then you can upload the file and specify to what lists add the new records. Upon completion, the import process generates and emails report with list of skipped or fixed records.
You are not limited to a single Contact List - in fact you can have as many as you like. That means you can segregate your customers / suppliers / members / partners / or whatever you like. Each list also allows you to do all of the usual things you'd want to do - you can create lists based on other lists, you can add, remove, import, export list Contacts in Excel and CSV formats, and you can even have same Contacts on more than one list.
With the SurveyPool system you can create Filters based on combination of conditions of values in Contacts data fields. Filters may be handy for publishers who prefer to send separate versions of their newsletter to different subscriber segments; for example, AOL subscribers.
If you have many lists you may want to group them in categories for easy handling.
To offset the cost of maintaining SurveyPool website, we may include advertising banner in the body of email message.
Most recipients can receive HTML email but for those that can't you can easily set them to receive a text version of your newsletters. Included is feature that with just a click of a button converts HTML to text for your convenience.
SurveyPool includes a powerful HTML Editor that allows even HTML beginners to easily create great looking HTML email campaigns. Editor features "drag and drop" functionality, flexible one-screen editing, colors and fonts picker, media manager, and much more. Experienced HTML designers can also edit HTML to make quick changes.
Email messages, in addition to text, may include embedded images, media clips, links to documents, surveys, survey results, or your landing pages.
You can create headers to include information that must be present in every email message. In addition to text, they may include embedded images, media clips, links to documents, surveys, survey results, or your landing pages.
You can create footers to include information that must be present in every email message. In addition to text, they may include embedded images, media clips, links to documents, surveys, survey results, or your landing pages.
You can specify the "From" email address and the "Reply To" email address for your email campaigns. In each case you can specify both the email address as well as an alias for it. This means that recipients get to see your name as the sender and the email is from one of your email addresses.
By allowing separate From and Reply To email addresses you can separate the two activities. For example, you may want to use newsletters@your-domain.com as the sender (From) but have any resulting enquiries to enquiries@your-domain.com.
If you have many email messages you may want to group them in categories for easy handling.
Allows further email message inspection before launching entire campaign. Also offers a way to ensure your email will make it through more stringent mail delivery services like Hotmail.com and America Online (AOL), by sending email through an account you set up first.
You can send email at once or schedule it for delivery at specific date and time. For large email campaigns you can also split your recipient lists into batches and schedule delivery with intervals between batches.
You can specify the number of attempts, and the interval to wait (in days) before trying to re-send to a bounced email address. For example, if you specified 3 attempts and the interval is 2 days, the message will be sent 3 more times (or less, if sent successfully) to the email address every 2 days. Bounced emails are marked with specific error details.
Real time statistics is available to you within minutes of sending your email campaign—who opened, which links generated the most interest, and who clicked on each one. You'll also find out how many emails were sent and delivered, as well as which addresses bounced and why.
Statistics on each email is stored in the system for a limited time. If you need to increase the time period you can choose this option.
Sent emails are stored in the system for 7 days after the campaign was created. If your organisation policy requires to keep sent emails, you can choose this option.
You can create unlimited number of custom opt-in (subscribe) pages. You decide what fields are included and how many of them are mandatory. Each page may include a number of Contact Lists that you have associated with newsletters or other periodic email activity you want to perform. You may decide if you want single or double opt-in process. Each subscriber receives automatic confirmation message.
Each email to subscribers automatically includes link with encrypted key, so they can manage their profile, change email format preferences, and lists they are subscribed.
Every email sent through our system has unsubscribe link at the footer of each message. SurveyPool takes all of your unsubscribes and processes them so you don't send unwanted email to your recipients. Each recipient that decided to opt-out (unsubscribe) receives automatic confirmation message.
The CAN-SPAM Act, passed in December of 2003, requires that email marketers take a number of steps to ensure compliance. SurveyPool offers a number of  features to ensure that our clients meet and surpass the requirements of the CAN-SPAM Act.
You can choose one of 4 survey protection levels:
You can use this feature to secure your survey data by encrypting it. All your account information is protected by 128-bit encryption to maintain privacy and confidentiality of your business.
You can use this feature to secure your report data by encrypting it. All your account information is protected by 128-bit encryption to maintain privacy and confidentiality of your business.
All links inserted into pages and emails, including links to surveys, survey results, recipient profiles, and unsubscribes, are encrypted.
Respondent may be restricted from entering multiple responses.
This option can be used in Web kiosk environment.
You can collect responses over the phone and enter them into survey form using the same computer.
Use this option to allow or prevent respondents from going to previous pages and modify the answers they entered before.
You can use this option to prevent collection of responses after specific date.
You can use this option to prevent collection of responses once specific number of responses is collected.
Allow respondents to navigate to prior pages and modify their answers.
You can optionally display "Cancel" button and define action on button click (close browser, display completion page, or redirect to URL).
You can set this option to allow respondents to interrupt the process of taking survey and resume it later.
Close the browser upon survey completion (for pop-up
  windows).
Once your survey is complete, respondents will be redirected to the page or website of your choice.
Once your survey is complete, respondents will be redirected to the custom page you created.
Once your survey is complete, respondents will be redirected to the custom page you created that may include link invitations to other surveys, current or other surveys' results. Available to Surveys Option subscribers.
Summaries of survey responses are available for preview for limited time. Surveys Plan users have their responses available without limit.
Individual survey responses are available for preview for limited time. Surveys Plan users have their responses available without limit.
Comments in survey responses are available for preview for limited time. Surveys Plan users have their responses available without limit.
Visually appealing bar graphs and heat maps help report viewers to spot trends in data.
The MS Excel report rolls up all the data for each item in your survey into a convenient spreadsheet format. Use this report to conduct additional data analyses or to create custom graphs in Excel.
The complete raw data set is always available. This report has been specially designed to import easily into your statistical analysis software package (e.g. SPSS or SAS).
You can edit responses to open end questions if they contain inappropriate text.
You can delete individual responses (e.g. responses of abandoned surveys).
Starting and ending dates are available for each survey respondent.
IP address of responder computer is available for each survey respondent.
Detailed information based on Contact defined fields is available for each survey respondent.
Display survey results only from respondents that meet certain criteria, e.g. that belong to the same department. The filter can have unlimited number of conditions that are evaluated together.
Display only survey results that meet certain criteria, e.g. where respondents selected specific answer option. The filter can have unlimited number of conditions that are evaluated together.
Display survey results only from respondents that answered within specific date range.
Survey results can be filtered by question to include only specific questions, pages, or entire survey.
You can share your results with others without giving them access to your account. SurveyPool allows you to create any number of shared sets of survey results.
In each set you can control which results are visible, and how the results may be used.
You can use this option to create a link to survey that can be pasted in address box of a browser, or in email message.
You can use this option to create a link to survey in a page on your website.
You can use this option to make your survey appear as it is hosted on your site. You need to create a new blank HTML page, click on "Copy Code" button and paste the code into  your new page.
To create a  floating window with invitation to take your survey when your site visitor enters the page, click on "Copy Code" button and paste the code into  your page. You can define how often the window is displayed for each user (e.g. once a month).
You can distribute survey invitations using Email Campaigns. In this can you can track individual responses to the contacts in your Contact Lists.
General survey link is the actual URL of your survey. The link can be copied and pasted freely. The responses collected from surveys are anonymous.
You can use this option to create shared password for survey. Respondents need to know the password in addition to survey URL. The responses collected from surveys are anonymous.
You can use this option to have system generated keys for each survey respondent. Survey invitations are distributed through email campaigns.
You may want to use the data stored in your Contact Lists as passwords. For example, you can use field SSN and ask each respondent to enter their social security number in password box.
Branching Logic uses set of conditions to direct respondents to the next pages based on their answers to the questions asked earlier in the same survey.
Item Visibility Logic uses set of conditions to define whether particular item (question) is visible based on the answers to the questions asked earlier in the same survey.
Page Visibility Logic uses set of conditions to define whether particular page is visible based on the answers to the questions asked earlier in the same survey.
Piping allows you to extract response from a previous question and insert it into the following questions or answer options of following questions.
Item/Page Visibility Diagram displays visibility of pages and items (questions) on them.
Branching Logic Diagram displays survey pages' order of  appearance in browser. If you included jump logic in your survey, this diagram helps you visualize how it is executed and how page sequence is affected by conditions you set in your logic.
You can create unlimited number of surveys.
Each survey can have unlimited number of pages.
Each survey page can have unlimited number of questions.
Each question can have unlimited number of answers.
Select desired set of answers from our answer library.
You can create a new survey from scratch, or by copying, editing, and customizing an existing survey.
You can create new survey pages by copying, editing, and customizing existing pages from the same survey.
You can create new survey questions by copying, editing, and customizing existing questions from the same survey.
You can add questions and pages to survey by selecting questions and pages from your other survey.
You can add questions and pages to survey by selecting questions and pages from other surveys in our survey pool.
You can easily move questions and pages from one place to another within survey.
Randomize question answers each time a new respondent takes the survey.
Use the Spell Check feature provided by ieSpell (www.iespell.com).
You can tap in the pool of hundreds of previously created surveys and search survey by related industry (e.g. Health Care). Then you can either copy one of the surveys from results of your search, or merge all distinct questions from all surveys combined and copy them into your survey.
You can tap in the pool of hundreds of previously created surveys and search survey by type (e.g. Customer Satisfaction). Then you can either copy one of the surveys from results of your search, or merge all distinct questions from all surveys combined and copy them into your survey.
You can limit your search to include only surveys that were used by many organizations before.
Respondents can select one from a few of horizontal option button choices. In addition, there is text field option that allows respondent to type in additional information.
Respondents can select one from a few of vertical option button choices. In addition, there is text field option that allows respondent to type in additional information.
Respondents can select one from a few of dropdown item choices. In addition, there is text field option that allows respondent to type in additional information.
Respondents can select one or more from a few of horizontal option button choices. In addition, there is text field option that allows respondent to type in additional information.
Respondents can select one or more from a few of vertical option button choices. In addition, there is text field option that allows respondent to type in additional information.
Respondents can type one line of text. In addition, the text input can be validated (e.g. email, numeric, date,etc.)
Respondents can type multiple lines of text. In addition, the text input can be validated (e.g. email, numeric, date,etc.)
Respondents can type in their answers in text boxes against prompts.
Respondents can provide feedback in matrix format on different attributes associated with a product or service.
Respondents can provide feedback in matrix format on different attributes associated with a product or service.
Respondents can provide feedback in matrix format on different attributes associated with a product or service.
Allow respondents to enter numerical values and see the total sum of all values entered. This question type is useful for controlling total sum values, such as percentages, that in some cases should add up to 100%.
Use this feature for survey or page title.
Divide your survey page into distinct sections.
Give additional instructions or descriptions using this text only feature.
Divide your survey page into distinct sections.
Set image properties such as placement (left, right, top, bottom), alt text, and description.
Respondents have full control over the appearance of item.
Respondents can use audio or video clip as survey item.
Respondents can insert line break.
Respondents can insert page break.
Define a minimum and a maximum number of answers to pass validation.
Specify that the answer is required.
The total sum of entered values must be equal to specific number.
The text box is validated for alpha characters.
The text box is validated for alpha and punctuation characters.
The text box is validated for integers.
The text box is validated for positive integers.
The text box is validated for decimals.
The text box is validated for positive decimals.
The text box is validated for date.
The text box is validated for time.
The text box is validated for email address.
The text box is validated for URL.
The text box is validated for IP address.
The text box is validated for US ZIP code.
The text box is validated for US phone number.
The text box is validated for international phone number.
The text box is validated for major credit card number.
The text box is validated for social security number.
To offset the cost of maintaining SurveyPool website, we may include advertising banners in the first survey page. The banners don't interrupt the survey flow because if clicked on, they launch in the popup windows. There are no banners for Surveys Option subscribers.
You can choose to display or hide progress bar.
You can choose to display or hide page numbers.
You can choose to display or hide question numbers.
You can choose to display sequential question numbers across all survey or reset question numbers on each page.
Every element of your survey can be customized: font families, font sizes, font and background colors, border sizes, line and corner shapes, and colors. SurveyPool has a number of survey themes designed by graphics artist.
You can create your own custom theme based on any of standard theses. After creating custom theme, you can apply it to all your future surveys. Available to Surveys Option subscribers.
You can send out up to 1000 emails monthly as a Basic Plan subscriber. Advanced Plan subscribers can send out unlimited number of emails and will be charged based on selected option and actual usage. Surveys Option subscribers can send up to 1000 emails without extra charge.
Define default "From" address field, so when you create a new email message the field is already populated.
If the email you sent is hard bounced (e.g. mailbox doesn't exist), you can choose to automatically remove that email address from your Master list.
If the email you sent soft bounced (e.g. mailbox is full), you can choose to make several attempts to resend the email after specified time interval.
This option allows you to have all your outgoing email cryptographically signed using private/public key mechanism based on both DomainKeys and DKIM technologies. It is designed to combat spam and phishing/spoofing and lets the receiving email systems confirm that your emails are in fact originated from a user authorized to send emails for that domain and the messages have not been tampered with.
If your email message or newsletter is not properly displayed in some email readers, your email recipients have the option to click on this link and view HTML email in a web page.
This optional link is placed on top of email message and allows your email recipients to forward their email to a number of their friends or colleagues. The names and email addresses of their friends are captured and added to Master list and the email distribution contact list with subscription status "Not Defined". Emails sent to friends include subscription links, so they can subscribe with status "Opted in".
Many statistical reports related to your contact lists are available.
Many statistical reports related to your email campaigns are available.
Several statistical reports related to subscribers to your lists are available.
If you enabled click-thrus for email message, it is scanned before being sent and all embedded links are replaced with tracking code automatically.
If you have many email campaigns you may want to group them in categories for easy handling.
If you have many surveys you may want to group them in categories for easy handling.
View click-thru statistics for your campaign ovelaid on top of your email message.
View cross tabulation reports based on combination of two questions in a survey.
View map with locations of every survey respondent based on IP address.